Juventus identify alternative to Brahim Diaz, face Atletico Madrid competition
Quick summary
Juventus are exploring an alternative target after Brahim Diaz, but face competition from Atletico Madrid for the player.
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Attributed to original sourceThursday’s reports claim that Juventus could turn to Paris Saint-Germain forward Lee Kang-in if they are unable to strike a deal with Real Madrid for Brahim Diaz, but Atletico Madrid are also interested in a potential deal for the South Korea international.
Lee Kang-in could be Juventus’s Plan B if Diaz stays with Real Madrid For several weeks, reports in Italy have claimed that Diaz is Luciano Spalletti’s preferred choice to come in and strengthen the Bianconeri attack, in addition to the need for a new centre-forward to replace Dusan Vlahovic.
Agreeing a deal for Diaz may prove difficult, though, and despite the previous reports that the Morocco international was open to the idea of a return to Serie A, the latest updates from Calciomercato.com claim that he is now minded to stay put in the Spanish capital.
If Juventus are unable to strike a deal for Diaz, then Lee Kang-in could become a viable ‘Plan B’.
Juventus are already in discussions with PSG over a potential return for centre-forward Randal Kolo Muani and it is understood that the Parisians could be tempted to listen to offers for Lee this summer given that he made just 18 starts across all competitions in 2025-26.
Lee is under contract with PSG until the summer of 2028 and earns a reported €4m per season on his current contract, which would not be out of the question for Juventus. PSG paid a fee of €22m to sign the South Korean from Mallorca in the summer of 2023.
GUADALUPE, MEXICO – JUNE 24: Kang-In Lee #19 of Korea Republic competes for the ball against Iqraam Rayners #15 of South Africa during the FIFA World Cup 2026 Group A match between South Africa and Korea Republic at Monterrey Stadium on June 24, 2026 in Guadalupe, Mexico. (Photo by Luke Hales/Getty Images) Juventus will face stiff competition from Atletico Madrid if they do proceed in negotiations for Lee. The Spanish side reportedly have an agreement in principle on personal terms with the player, but have not got an agreement in place with PSG.
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What happened
Juventus have reportedly identified an alternative attacking target in case they cannot secure Brahim Diaz. However, the Turin club face competition from La Liga side Atletico Madrid, who are also interested in the same player. The situation reflects Juventus's ongoing search for creative reinforcement and the competitive nature of the transfer market. The alternative's identity and fee details were not specified in the headline information.
Chance analysis
This transfer pursuit signals Juventus's intent to add creativity in advanced areas, with Brahim Diaz appearing to be a primary but potentially unattainable target. Competition from Atletico Madrid increases the likelihood of a bidding war, potentially inflating the price. For prediction systems, Juventus's transfer activity is relevant to assessing their squad depth and tactical options going into the next window.
Juventus's pursuit of an alternative playmaker suggests midfield reinforcement intent, but failure to sign could leave a creative gap; Atletico Madrid's parallel interest could drive up costs.
Juventus are active in the attacking transfer market but face competition; monitor whether they secure the alternative target to gauge squad reinforcement.