Juventus set Nico Gonzalez price at €28m, scaring off Atletico Madrid
Quick summary
Juventus have placed a €28 million price tag on winger Nico Gonzalez, which has deterred Atletico Madrid from pursuing a deal.
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Attributed to original sourceNico Gonzalez impressed on loan with Atletico Madrid, but Juventus have reportedly warned he cannot make the move permanent for less than €28m.
The 28-year-old is currently preparing for the World Cup quarter-final with Argentina against Switzerland, having made 55 senior appearances for his country with six goals.
TURIN, ITALY – MAY 18: Nicolas Gonzalez of Juventus celebrates scoring his team’s first goal during the Serie A match between Juventus and Udinese at Allianz Stadium on May 18, 2025 in Turin, Italy. (Photo by Chris Ricco/Getty Images) His future remains up in the air, as he was loaned out to Atletico Madrid last season for just under €2m and is eager to remain after five goals in 37 games.
Nico Gonzalez welcome back at Juventus SEVILLE, SPAIN – APRIL 18: Nicolas Gonzalez of Atletico de Madrid scores his team’s third penalty in the penalty shoot out during the Copa Del Rey Final match between Real Sociedad and Atletico de Madrid at Estadio de La Cartuja on April 18, 2026 in Seville, Spain. (Photo by Fran Santiago/Getty Images) However, Tuttosport insist that Juventus and specifically coach Luciano Spalletti would more than welcome the Argentine back to Turin in the summer.
With that in mind, the asking price is not going to drop below €28m, which might be beyond Diego Simeone’s valuation.
There was a potential obligation to buy for €32m, but that was not triggered.
The negotiations have dried up and it is increasingly likely that Nico Gonzalez will be part of the Juventus squad this term.
He was purchased from Fiorentina for a total of €36.5m plus add-ons, arriving on loan in 2024 with obligation to make it permanent, and the contract runs to June 2029.
Nico Gonzalez had been pushed out by previous coach Igor Tudor, but when he was sacked and replaced by Spalletti, their approach changed.
The difficulties of players like Edon Zhegrova and Lois Openda to deliver in wide areas leaves room for Nico Gonzalez to make his mark for the Bianconeri.
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What happened
Juventus are unwilling to let Nico Gonzalez leave on the cheap, setting his asking price at €28 million. This valuation has effectively ended Atletico Madrid's interest in the Argentine winger, who joined Juventus from Fiorentina last summer. Atletico had explored the possibility of signing Gonzalez but deemed the price excessive. Juventus are under no financial pressure to sell and view Gonzalez as an important squad member heading into the new season.
Chance analysis
Gonzalez staying at Juventus preserves their attacking depth on the wings, which is tactically relevant for their Serie A and potential Champions League campaigns. Atletico Madrid pivoting away means they must seek alternative wide options in the market. The €28m price point signals Juventus' strong negotiating position and the player's status within their project, reducing the likelihood of a late-window move.
Gonzalez stays at Juventus, maintaining their attacking options, while Atletico Madrid must look elsewhere for a winger.
Expect Gonzalez to remain at Juventus for the upcoming season; Atletico are likely to pursue alternative wing targets.