Official: Lazio terminate sponsorship deal with Polymarket
Quick summary
Lazio have officially terminated their sponsorship agreement with prediction market platform Polymarket.
Full article
Attributed to original sourceLazio have announced that their €19m sponsorship agreement with Polymarket has been terminated by mutual consent after the website was ruled illegal in Italy.
The Aquile had been without a shirt sponsor for a while, and last season were the only club in Serie A without a main commercial partner for the jersey.
ROME, ITALY – MAY 23: Fisayo Dele-Bashiru scores a goal during the Serie A match between SS Lazio and Pisa SC at Stadio Olimpico on May 23, 2026 in Rome, Italy. (Photo by Marco Rosi – SS Lazio/Getty Images) They had signed the agreement with Polymarket in April 2026 and it was reported to be worth €19m, running for two seasons with an option for the 2028-29 campaign too.
However, there are very strict Italian rules on advertising public gambling, and Polymarket lost an appeal to be considered a prediction market based on an exchange of odds between users.
The Customs and Monopolies Agency in Italy (ADM) insisted it was a bettering site, and therefore blocked access to it from Italy.
With that in mind, it became impossible for the club to continue using them as shirt sponsors.
Lazio statement on Polymarket sponsorship ROME, ITALY – MAY 17: Matteo Cancellieri of SS Lazio compete for the ball with Vinicius Wesley of AS Rom during the Serie A match between AS Roma and SS Lazio at Stadio Olimpico on May 17, 2026 in Rome, Italy. (Photo by Marco Rosi – SS Lazio/Getty Images) “S.S. Lazio announces that it has reached a mutual agreement with Polymarket to terminate the sponsorship agreement entered into between the parties,” read the statement.
“The agreement has been reached in a spirit of mutual cooperation and allows for the early termination of the partnership through a mutually agreed solution that safeguards the interests of both parties, in light of the new measures adopted by the competent authorities affecting the applicable regulatory framework.
“As part of the settlement agreement, Polymarket will pay S.S. Lazio the full amount contractually due for the 2026/2027 sporting season.
“Notwithstanding the termination of their contractual relationship, the parties confirm that they have maintained a relationship of mutual respect and cooperation and intend to continue their institutional dialogue.
“Should the applicable regulatory framework permit in the future, S.S. Lazio and Polymarket will look favourably upon the opportunity to establish a new partnership.”
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What happened
Italian Serie A club Lazio have officially ended their sponsorship partnership with Polymarket, a cryptocurrency-based prediction market platform. The deal, which was one of the more unconventional sponsorship agreements in European football, has been terminated by the club. The reasons for the termination have not been fully detailed, but the move signals Lazio's decision to cut ties with the controversial platform amid ongoing scrutiny of prediction market and crypto sponsorships in football.
Chance analysis
The termination of the Polymarket deal removes a non-traditional revenue stream for Lazio and reflects the growing regulatory and reputational risks associated with crypto and prediction market sponsorships in European football. Such deals are increasingly under the microscope from leagues and governing bodies, and Lazio's move may signal a broader trend. From a competitive standpoint, the financial impact is unlikely to be decisive in the short term, but it reflects tightening commercial constraints for mid-tier Serie A clubs.
Lazio lose a non-traditional sponsor, reflecting reputational or regulatory pressure on crypto-linked football partnerships.
Lazio's loss of the Polymarket sponsorship has negligible on-pitch impact but signals growing caution around crypto/prediction-market partnerships in Serie A.