An historic transfer window for Juventus with zero players sold
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Juventus completed a historic summer transfer window without selling any first-team players, marking a significant departure from their traditional business model.
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Attributed to original sourceJuventus managed a minor overhaul of their squad during the summer transfer window, bringing in nine new signings and shifting 11 of Luciano Spalletti’s unwanted players, but for the first time in the modern era, the Old Lady did not sell any first-team players on permanent transfers.
Juventus didn’t sell a single first-team player in 2026 summer window Juventus have brought in three new options at centre-forward in Randal Kolo Muani, Nick Woltemade and Jeff Ekhator, a new creative outlet in Kerim Alajbegovic, a new central midfielder in Pape Matar Sarr, two new defenders in Jhon Lucumi and Zeki Celik and two goalkeepers in Guglielmo Vicario and Kamil Grabara.
TURIN, ITALY – AUGUST 29: Randal Kolo Muani runs with the ball under pressure from El Bilal Toure of Parma during the Serie A match between Juventus and Parma Calcio at Allianz Stadium on August 29, 2026 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images) Spalletti felt that additions at centre-forward were particularly urgent following the departure of Dusan Vlahovic on a free transfer after the expiry of his contract on June 30.
Read more: Vlahovic reveals all about his controversial Juventus departure: ‘I know the truth’ Vlahovic is one of 11 first-team players that Juventus parted company with over the course of the summer. Fillip Kostic was also released, Mattia Perin was given to Palermo on a free transfer and Arthur Melo had his contract terminated by mutual consent.
Dusan Vlahovic joins Besiktas as a free agent after his Juventus contract expired (@Besiktas) The other seven players that Juventus have parted company with this summer all left on loan deals, some including options to buy, which will not be activated until 2027, and some that were simply temporary moves. Those players are Lois Openda, Jonathan David, Michele Di Gregorio, Joao Mario, Jonas Rouhi, Vasilije Adzic and Fabio Miretti.
As per La Gazzetta dello Sport , this is the first time in the modern era that Juventus have gone an entire summer transfer window without selling a single senior player. The closest they had come to doing it previously was in 2023, when Denis Zakaria joined Monaco in the only permanent Bianconeri departure of that summer.
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What happened
Juventus closed a remarkable summer transfer window in which no first-team players were sold, an unprecedented event in the club's modern era. Known historically as a selling club that generates significant revenue from player trading, Juventus retained its entire squad while still managing to bring in new signings. The strategy reflects a shift in approach, likely driven by the need to maintain squad continuity and competitive balance. This approach has financial and sporting implications, both positive and negative, as the club carries a higher wage bill but avoids the disruption of losing key contributors.
Chance analysis
Juventus's decision to enter a transfer window without offloading a single first-team player signals a philosophical shift for a club that has long treated player trading as a core revenue stream. By holding firm, Juventus preserved squad cohesion and avoided the mid-season adaptation costs that typically follow high-profile departures. The move carries clear sporting upside — stability and continuity — but it also locks in a heavy wage bill and limits the club's flexibility in future windows. For rival Serie A clubs and the broader Italian transfer market, it sets an unusual benchmark and may pressure the league's competitive balance if other clubs cannot match that kind of retention.
Juventus benefits from full squad retention, gaining tactical stability but carrying higher fixed costs going into the season.